Fireflight recently shot a high-intensity music video featuring car crashes, tragic characters and the band’s commanding live performance of its current radio smash “Unbreakable. Fireflight’s music video will premiere on various cable networks in February.
Shot inside a commercial steel warehouse by Ruckus Film in east Nashville, the “Unbreakable” video is the first in town to use the RED ONE camera technology. Having four times the resolution of a High Definition camera, RED ONE is being called Ultra High Definition. “Unbreakable” is the first single and title track off Fireflight’s anticipated March 4 sophomore album release, and is currently ranked the No.3 song in the country on Christian Rock radio.
“Fireflight is an incredible performer and the band gave 100% on each and every take,” said director Wes Edwards. He adds, “The set was so fun and relaxed that it never felt like work. And on top of all that, the footage looks killer.”
The band’s new hit song has been creating tremendous momentum for the forthcoming album. In November 2007, “Unbreakable” was promptly selected by the NBC network as the anthemic soundtrack for the promo spots of primetime TV show “Bionic Woman.” The spots aired during Nov. sweeps, and extended into the promotion of NBC’s entire Wednesday night lineup.
For more info on Fireflight, check out www.fireflightrock.com or www.myspace.com/fireflight.
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